Visualised: The rise of the iPhone

Today counts as an important day in the history of the iPhone: it’s the 5th anniversary of the original iPhone’s launch. 5 years ago, the very same day, Apple gave the world a phone that brought a revolution in the mobile market. Since then Apple has released a new iPhone every year, in total giving us 5 models of the iPhones. No doubt the iPhone has had a tremendous growth rate, but how much?

ComScore has produced a beautiful graphical depiction of the iPhone’s growth over the past years. The visual breakdown below shows the trends in the ownership of various iPhones since the release of the very first version.

iPhone fifth anniversary - Growth of the iPhone


With over 30 million iPhone owners now, the acceleration in the adoption curve is easily noticeable, especially after the launch of the iPhone 4. The original iPhone has been slowly fading away, with only 2-3% of all iPhone owners still holding onto the debut model. The iPhone 4 has the major chunk of the total iPhone ownership. About three quarters of iPhone owners have either the iPhone 4S or the iPhone 4.

More than anything else the graph surely depicts one thing – how successful one of Steve Job’s biggest projects has been.

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