Apple TV update now available, new features for users

A note for all the Apple TV users: An update for your Apple TV is now available. Check out the Software Update from the Settings menu on your Apple TV, The update will be available for you to download and install.

Apple CEO Steve Jobs had discussed about “Apple TV Take Two” at the Macworld Expo in San Francisco last month in January. The recent major upgrade to the software that takes care of Apple’s TV convergence device offers a wide array of new and exciting features, like the ability to buy and download music and videos directly from the iTunes store instead of having to access a Mac or PC first.

A new feature in the Apple TV now is that it supports movie rentals through the iTunes Store. This new service was even put forward last month. It permits iTunes users to download movies and watch them for $2.99 – $4.99 depending on the video quality and how fresh the movie release was.

Another new thing that this release brings with it is access to photostreams hosted on the leading photo sharing service Flickr, as well as photostreams hosted as .Mac Web Galleries.

The new features are available to the existing Apple TV users as a free upgrade. The new Apple TV units are coming with these updates already installed and are even being sold for $70 less than they were a few weeks ago. The price tag on the 40GB model is $229 and that on the 160GB version is $329.

This software update finishes the confusion regarding it’s release. Apple CEO told that the update would be available in February. An announcement by Apple later on 30th January made it clear that it would be “another week or two” for Apple TV’s new software.